One of the reasons I fly SWA is the open seating policy. When the aircraft arrives, we are seated and away from the gate in a much shorter time than other airlines. I think the new twist will be welcomed by those who hate standing in line.
I don't have children but would rather see families with small children board first. I say this for two reasons: 1) it is difficult enough to travel with small ones and 2) it they are boarded before I get on, I can choose to sit away from them rather than having them choose to sit next to me.
Bottom line: do whatever you must, but please DO NOT assign seats.
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