This "Be More Productive" may be the worst attempt at an integrated ad campaign I have ever seen.
Seriously, to say it is bad is an understatement. GSD&M "idea city" (I use that term loosely) should consider bringing on people that better understand how to concept, and execute integrated campaigns. It seems as if they have some elder statesmen that don't have a clue about today's "new fangled" marketing channels.
It is very clear that the integrated portion of this campaign was an after thought once the traditional portion was sold through. Southwest should study agencies that understand how to create and deliver good integrated campaigns. Agencies like Wieden + Kennedy, Crispin, Porter + Bogusky, BBDO, and BBH.
Bad form GSD&M/Southwest...bad form.
P.S. Roy Spence should spend more time focusing on his agency and how to move it into the 21st century than walking across america and working on the Hilary Clinton campaign
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