I live in San Antonio, TX and tried the new boarding procedure. I really like it and think it is great. HOWEVER, if Southwest does not win the lawsuit against the web company that is printing all those "A" boarding passes for $5.00 each way then I think you should go to assigned seating.
I don't think I should have to pay some company to get an A pass. That's just not fair. And, the fact that I got my boarding pass 2 minutes after the time and was number 15 makes me think this company is going to be able to get all the "A" passes for those willing to pay.
I'd rather pay Southwest the extra $10.00 for the A pass if I have to pay someone.
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