If you do a cost/benefit analysis, which all businesses perform, then you would agree with what BOB said above. If you know nothing about how large business entities work then you shouldn't be blindly blogging. They say one thing to your face, but another behind closed doors.
Take the "Flaming Ford" issue (Feel free to research for yourself): Ford found it was cheaper to pay a death benefit to the family that had a loved one killed in one of their cars then to retool for a $1 rubber bladder to be placed inside the gas tank of their Pinto. That bladder would have saved peoples lives. The cost was too much though. Ford Aerostar and Ranger had fire problems as well. Just one case in many. SWA - Just one large corporation among many.
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The safety record for Southwest isn't that great. There was one fatality recently. Remember the winter landing on a contaminated runway at Chicago's Midway airport?
2007 - Southwest slid off the taxi way in Spokane Washington, most likely because they were taxiing at the fast pace they usually do. Nothing wrong with that, however there was 6 inches of snow on the ground! Most people know to slow down while it's snowing.
2005 - Southwest was trying a new breaking procedure on a very contaminated runway that was shorter than normal at Chicago Midway. They went through the end of the runway and across a busy intersection killing an innocent 5 year old sitting in the car with his dad.
2000 - Southwest went through the end of the runway again in just rain. They landed going way too fast and about half way down the runway, much farther than they should have before a go around was initiated. That go around was never initiated and the plane went through the runway and across a busy road and parked, after losing the landing gear, at a Chevron station. Would have caused a nice sized fireball.
These are all things that could have been averted if better decisions were made. They didn't have to happen.
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