My company forces me to fly Southwest whenever I fly into the headquarters. I travel a lot for business and the only time I fly SWA is when my office makes me do it when visting the main office. The only reason for that is the open seating policy. I would use SWA for most of my travel, if the seating were assigned. Also, if I wouldn't fly SWA for business because of the open seating policy, I for sure wouldn't fly it with the family on vacation.
I vote for the assigned seating policy. SWA is not defined by its seating policy. It's the employees and the spirit of the company that make the difference.
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