I too fly SWA as often as possible. Even if I have to land and drive to a nearby city that some other airline services and SWA doesn't.
Regarding open seating, it's an excellent solution to a long time problem. Sitting on the ground for 45 minutes while someone plays woth boarding passes and seat assignments.
I do believe SWA could do a better job of communicating what open seating is and why it's different. My home city is Orlando and I've heard many families complain: not about the program but about the fact they didn't know enough ahead of time.
Come on people, Get you "A" pass on-line 24 hours before flight time. You can have moble check in then print your pass when you get to the airport.
SWA can land a plane, unload, clean, reload and take off in half the time of other airlines with half the people (happy people I might add). If you want entertainment, watch the ground crew of other airlines. The look like a comedy skit with Tim Conway as the little old man on the Carol Burnett Show.
Airlines only make money when the planes are in the air. Not when they are sitting on the ground.
SWA, keep doing what works. Advertise it, don't change it.
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