I just read about this in the news.
IMO, open seating would be better if you would decease the size of your groups.
I am sure that you could still do it as fast with A - Z (10-15 people in a group).
I think that would eliminate the pre-boarding line up which I hate.
If I know that the flight is not very full and I have no carry-on, I usually just wait to the end to avoid all of it.
While I don't mind open seating, I do know quite a few people that avoid SWA completely because of it.
... View more