Shame on you. You caved, or was it just a well planned marketing strategy?
You are purveryors of service. It is your responsibility to set the standards by which you serve or refuse service to the public.
Your apology and subsequent "skimpy" fares scheme contribute to the continuing freefall of incivility. You have lost this customer (I thought I was entitled to fly unmolested....inappropriate attire in a public venue is an assault on my sensibilities.) You have lost the patronage of my friends.
We will not soon forget that you chose attention grabbing headlines over good taste.
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