Too much emotions, to little business sense.
Are SW operation people all blind ?
1) Single or biz travelers prefer open seating
2) Group travelers hate it
3) The one thing in common, people hate the long waiting line
At least the CEO is still sober and read what he said, " ..Our Customer Service technology has evolved to the point that assigning seats may prove to be an efficient way for Southwest to board the aircraft. "
Forget about the hype about love or hate SW, or what makes SW, do the right thing, whether it is SW or not.
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