Your cattle car boarding process is anything but efficient. The first group boards and fills all the aisle seats and most of the overhead bins. The next group boards, and everyone on the aisle has to get up to allow them into the window seats, then sit down again. Finally the last group boards, and the aisle dance is repeated for them to get into the center seats, all the while luggage is shifted around and families bargain to try to swap seats here and there to get kids reunited with parents.
The airline that does the best job with boarding is - amazingly - US Airways. They define boarding groups based on rear of the plane before front, and on wilndow seats before center before aisle. It's much more civilized and faster than Southwest. I wouldn't commend anything else about US Airways compared to Southwest though.
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