I choose to fly Southwest because of the friendly employees and the ease of seating, besides you fly where I want to go with the lease hassle. Standing in line by group is FUN and affords you the chance to chat with those you will be flying with. It could also be considered healthy since you will be sitting for a period of time once onboard! You never know who you will meet and make firends with. I truly believe open seating contributes to making the passengers happier on SWA than most other airlines. Other airlines methods enforce the class system- and you sure get the feeling you are flying with people with 'attitude'. Assigned seats also promotes possessiveness, which goes along with 'it's my bin' for luggage. I can't imagine this will speed up or maintain the current boarding standards.. I LUV your current open seating arrangement. Maybe you could leave the domestic flights as is and if necessary for any international expansion, only implement assigned seats there.
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