I think that Southwest is making a mistake. They believe they are making life better for their most profitable market, business travelers, but they ignore the fact that business travelers and families chose them because of their competitive pricing. Although the margins are greater for business travelers, the price they paid would typically be cheaper than a competing airline; I doubt they used boarding policy as a deciding factor. Personally I fly Southwest for business travel because of a good record, and that I stand a better chance of arriving on time.
This policy change is fundamentally Ã
... View more
