How does your flying many times a year translate to your family getting the benefits? They did not earn any extra benefits from your use of the airline and should not benefit from it. And, even if you are a "better"customer, the real point is the contradiction in terms - this airline professes to have an open seating policy. But it really does not. If you choose to spend a lot of money using this airline, that is your business. But it should not negate the fact that this airline has a "policy" that should not allow the saving of seats, by definition of the term "open seating." If you want to sit with your family on a flight, you should be giving all that business to an airline that has a policy that assigns seats, not one that does not.
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I wholeheartedly agree that this situation is ridiculous. Saving seats is completely contradictory to an open seating policy. And it is simply wrong to say otherwise. A reply from Southwest says "we rely on our passengers to be polite." Are you serious? In this society? That is a weak response. While I am not a frequent flyer, I am a consistent flyer and have made a point of choosing Southwest for every possible trip. But this policy - or non-policy - has gotten out of hand now that people have learned they will not be challenged and I will now be less loyal when choosing future flights. Having an assigned seat may become my new priority for choosing who I fly with. Because I am not going to count on people being "polite."
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