Thank you for the tips.
I am not one that often voice an opinion. But I feel compelled to share my experience I had flying on Southwest this weekend. Had this only happened to me, I would have thought that it was an oversight on my part. But I noticed quite a few passengers were just as confused as I was. I had no idea when catching a "direct" flight (direct being the common air travel term) meant that there could be stops along the way. I had no idea that there was a difference between a "direct" and "non-stop" flight. I was told by the counter rep that a direct flight means that there could be stops but passengers did not leave the plane where as a non-stop flights do not have stops. I've always been a loyal Southwest customer and probably will continue to be, but I feel that Southwest should make it more apparent that on the Pricing and Restrictions web page that even though the flight is considered a "direct" flight that there can be multiple stops (without a change of plane) along the way. Granted we arrived at the time as scheduled, but I think as customers, we should not find out about these stops along the way. As for booking on Southwest.com, this is the information we as customers have:
Depart Los Angeles (LAX) at 7:05 AM
Arrive in Chicago (MDW) at 2:00 PM
This was noted to have 1 stop along the way, but it was not made apparent on the screen.
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