SW has the best RR program in the industry. But, SW should improve it by enhancing the program to build loyalty customer base. How an SW acheive it?
One items comes to my mind is granting "free internet access" to customers who purchase tickets using RR points and recognize such customers in the flight (no need to announce names) stating how many such passengers ae travelling in the flight. This would motivate passengers to build loyalty program.
Thanks
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