This is the fifth in a series of posts about our fourth annual integrated annual report, the 2012 Southwest Airlines One Report™, where we illustrate our triple bottomline approach that takes into account our Performance and productivity, the importance of our People and the Communities we serve, and our commitment to efficiency and the Planet.
At Southwest Airlines, our legendary Culture and our reputation as a Best Place to Work is widely known throughout the airline industry and among the world’s corporations. I n my years serving here at Southwest since 1990, I have had the privilege of working for one of Fortune Magazine’s Top Ten “Most Admired Companies in the World.” One reason we are honored with this distinction year after year is because of the importance that we place on our Culture. From our Culture Committee made up of Employees who volunteer their time to keep Southwest’s Culture alive, to our annual Spirit Party where we celebrate our successes, we never stop taking care of each other and our Customers. We are made up of more than 46,000 individuals, but together we create something that is truly special. Without a doubt, our People are the secret ingredient to our success.
We had many reasons to celebrate in 2012, and here are some of those:
We ranked in the top 20 of Bloomberg Businessweek’s Civic 50 because of our strong commitment to corporate civic engagement in the communities we serve.
In 2012, we donated $1.2 million in travel to the Make-A-Wish Foundation® to help children facing serious illness travel to experience their one true wish.
Last year, our Employees collectively contributed a total of more than $1.2 million to Southwest Airlines Employee Catastrophic Assistance Charity, where fellow Employees suffering severe financial hardship can receive assistance to help them through the catastrophic event in their lives.
In our third annual, month-long celebration of Military Heroes Month, where Employees show support for Veterans, service members, and their families across the nation, we partnered with A Million Thanks, Honor Flight, and the Armed Forces Foundation to honor those who have served or are serving.
The photos below are highlights from the 2012 Southwest Airlines One Report™, and illustrate our dedication to serving communities.
In 2012, Southwest Employees contributed more than 137,000 volunteer hours to communities surrounding where we live and work.
At Southwest, giving back is at the Heart of our Culture. The total value of Southwest’s monetary, in-kind, and ticket donations exceeded $20 million in 2012.
In 2012, Southwest Airlines provided $2.4 million in free travel through our Medical Transportation Grant Program.
We LUVed officially welcoming more than 2,100 AirTran employees to the Southwest Family in 2012.
CEO Gary Kelly celebrated with Employees after we obtained Houston City Council approval to begin expanding Houston Hobby for Southwest international service.
Today, more than four decades after our founding, we remain steadfast in our Purpose of connecting people to what’s important in their lives through friendly, reliable, and low-cost airline travel. We hope you’ll enjoy our upcomin g blog posts each month and follow along on Instagram and Pinterest each week with photos and fun facts tagged #SWAOneReport as we share how we’re working to be the best in the business. You can check out and download the full report online at http://www.southwestonereport.com/.