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CONTEST - Design a Bag Tag for Southwest: The Store!

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TheStore_Facebook_Contest2 Do you dig doodling?  Is drawing airplanes in your arsenal?  To your travel gear are you very near and dear?  Is your lifelong dream to have a luggage tag designed by your very own hands showcased in Southwest: The Store?  Well, have we got a contest for you! Design a luggage tag and upload it to Twitter or Instagram with the hashtags #SouthwestTheStore and #Contest between now and October 1st.  Don’t forget to tag @SouthwestAir! One lucky winner receives: -          20 luggage tags for their family and friends, -          A commemorative print and t-shirt featuring their design, and -          Chance to have the winner’s luggage tag sold on Here are the design specifics, as well as a few tips and tricks: -          The Southwest brand aesthetic is bold, clean, modern, and fun.  Consider stunning graphics and/or cheeky little lines. -          The screen-printed luggage tag is 4 5/16” x 2 3/8”. -          Artwork works best with four or fewer colors. -          Don’t forget to include the Southwest logo. Happy creating, designers! Abbreviated Rules NO PURCHASE NECESSARY TO ENTER OR WIN.  PURCHASES DO NOT INCREASE ODDS OF WINNING; ODDS DEPEND ON NUMBER OF ENTRIES RECEIVED. VOID WHERE PROHIBITED. Open to US residents of 48 contiguous U.S. and D.C., age 18 or older on September 17, 2015.  Retail value of all prizes: $140.  Limit 1 entry per person.  For complete details and Official Rules, visit  Sponsor: Southwest Airlines Co., 2702 Love Field Dr., Dallas, TX 75235.  Enter by 10/1/15.   Luggage Tag Design Contest Official Rules   NO PURCHASE NECESSARY TO ENTER OR WIN.  A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING.  VOID IN ALASKA, HAWAII, PUERTO RICO AND WHERE PROHIBITED. 1.   How to Participate in the Contest a.    Southwest Airlines “Luggage Tag Design Contest” (“Contest”) will begin at 10 a.m. CST on Thursday, September 17, 2015 and will end at 4 p.m. CST on Thursday, October 1, 2015 (“Contest Period”).  This Contest is in no way sponsored, endorsed, or administered by or associated with Instagram or Twitter. b.    Southwest Airlines is not responsible for lost, stolen, mangled, miss-delivered, postage due, illegible, incomplete or late entries, telephone service outages, delays, busy signals, equipment malfunctions and any other technological difficulties that may prevent an individual from entering. c.    Entry Details:  To participate in the Contest, you may enter via the following method:  Any eligible individual participant in this Contest shall be a “Participant.”  Submit a luggage tag design via Southwest Airlines Twitter account @SouthwestAir or Instagram Account @SouthwestAir using the hashtags “#SouthwestTheStore” and “#Contest” or the entry will be deemed invalid.  Tips for designers include: The Southwest brand aesthetic is bold, clean, modern, and fun; Consider stunning graphics and/or cheeky little lines; The screen-printed luggage tag is 4 5/16” x 2 3/8”; Artwork works best with four or fewer colors; and Don’t forget to include the Southwest logo. As a Participant in this Contest, you may be required to submit the following personal information: first and last name, date of birth (month and year), email address, mailing address (including city, state or province, and ZIP or postal code), and phone number (including area code). All entries submitted become the sole property of Southwest Airlines and will not be acknowledged or returned.  Any luggage tag design submitted as part of this Contest, if it is deemed to be a winner, shall be assigned in full and thereafter completely owned by Sponsor.  For all luggage tag designs submitted, whether or not a winner, you grant to Sponsor the right to download, copy, view, distribute, and display (both non-publically and publically) for the purposes of this Contest and to thereafter maintain a copy in perpetuity for records and archival purposes.  Participants will not be compensated.  Entries must not be copied. Entries must be entirely original, and may not violate any third party rights nor use any third-party intellectual property such as copyrights, trademarks, logos or background signs. Participants acknowledge and agree that their entry does not violate any rights of privacy or publicity.  Entries must not disparage; contain material that is inappropriate, indecent, offensive, illegal, or vulgar; or promote bigotry, racism, hatred or discrimination based on race, gender, religion, or sexual orientation. Any entry that is not compliant with these Official Rules will be deemed void at the sole discretion of the Sponsor. Use of any device to automate entry is prohibited. Proof of submission of an entry shall not be deemed proof of receipt by Sponsor.  Entries must be sent and received during the Contest Period in order to be eligible.  Unintelligible entries; entries with incomplete, invalid, incorrect, or noncurrent information; entries that are counterfeit, damaged, or tampered with in any way, and entries with printing, production or typographical errors will be disqualified.  Disqualified entries and entries that are late, lost, damaged, misdirected, stolen or not delivered are not the responsibility of the Sponsor.  Sponsor is not responsible if a potential winner does not receive his or her prize because erroneous, expired, canceled, fraudulent, or fake information was provided during the Contest.  Sponsor’s computer is the official time keeping device for the Contest. Sponsor is not responsible for entries mis-delivered, delayed or not received due to difficulty accessing the internet, service outage or delays, computer difficulties or other technological glitches. By entering this Contest, you give your full and unconditional agreement to abide by these Official Rules. All decisions related to , as well as interpretation of, these Official Rules by Sponsor shall be final and binding.  Your account must be public to enter contest.  Use of any device to automate entry is prohibited. d.    Limit one entry per person per twitter or Instagram account. Any attempt by any person to use multiple Twitter or Instagram accounts to enter, or in any other way attempt to obtain more than the authorized number of entries will be found to be ineligible and their entries will be disqualified.  Participation must be by the Participant.  In the event of a dispute as to the identity of a Participant, the authorized account holder of the Twitter or Instagram account, as applicable, used to enter will be deemed to be the Participant.  Potential winners may be required to show proof of being the authorized Twitter or Instagram account holder, as applicable.  If the identity of the individual who actually participated in the Contest cannot be resolved to Sponsor’s satisfaction, the affected individual’s entry will be deemed ineligible. 2.   Eligibility Restrictions a.    The Contest is open to all legal residents of the 48 contiguous United States and the District of Columbia who are 18 years of age or older as of September 17, 2015 and have a valid e-mail address and a Twitter or Instagram account as of September 17, 2015.   Participation in the Contest in any way, including submission of any entry or the partial completion of any act of entry or any other steps taken to participate in the Contest in any manner, constitutes full and unconditional agreement with all provisions of these Official Rules.  Void in Puerto Rico and where prohibited or restricted by law.  The Contest is offered only in the United States.  Employees of Southwest Airlines and the members of their immediate families and/or households are ineligible to enter or win.  The Contest is subject to all applicable federal, state, and local laws and regulations. b.    Only one winner per household is permitted in any Contest administered by Southwest Airlines. c.    Participants are required to provide truthful information and Sponsor will reject and delete any entry that it discovers to be false or fraudulent.  Sponsor  will disqualify any entry from individuals who do not meet the eligibility requirements, and Southwest Airlines may also delete any entry received from persons under the age of 13 in compliance with the Children’s Online Privacy Protection Act. 3.   Prizes: a.   Grand Prize:  One (1) winner will be awarded the following:  (a) 20 luggage tags with the winner’s luggage tag design; (b) a commemorative print of the winner’s luggage tag design, (c) t-shirt featuring the winner’s luggage tag design; and (d) chance for the winner’s luggage tag to be sold on  If Sponsor decides to sell winner’s luggage tag on, Sponsor shall include the winner’s name as the designer of the luggage tag in the description of the luggage tag on for a period of the lesser of (i) [insert time period here] and (ii) the time that the winner’s luggage tag is available for sale on; provided that the winner’s luggage tag design may be removed from at any time after such period.   Approximate prize value: $140.  No prize substitutions, cash equivalent, or transfer of prizes permitted except at the sole discretion of the Sponsor. Sponsor has made no warranty, representation, or guarantee, express or implied, in fact or in law, with respect to any prize.  This includes, without limitation, a warranty, representation, or guarantee related to any prize’s quality or fitness for a particular purpose.  Prize subject to availability and the Sponsor reserves the right, at its sole discretion, to award a prize of greater or equal value if the advertised prize is unavailable.  Taxes are solely the responsibility of the winner.  By winning a prize under this Contest and/or claiming a Prize, winning Participant assigns to Sponsor all rights, title, and interest to his or her luggage tag design, including all intellectual property rights and any other property or moral rights related thereto.  Upon winner notification, Participant further agrees to sign an official assignment of rights in the luggage tag design (the “Assignment”) before being eligible to claim a prize.   b.    In the event that a prize or prize certificate is mailed to the winner, it will be with the prior written consent of the winner and therefore, winner assumes the risk of its loss.  Sponsor is not responsible for the safe arrival of a prize or prize certificate. Only the prizes set forth in these Official Rules will be awarded.  If, through printing or production error, or for any other reason whatsoever, more prizes are claimed than intended and/or set forth in these Official Rules, Sponsor reserves the right to award only the stated number of prizes from all legitimate, unawarded, eligible prize claims. 4.   Selection of Winners Decisions of judges with respect to the Contest are final.  This is a contest of skill. Your chances of winning depend on how well your entry reflects the judging criteria, as compared to the other entries in the contest. Judging Criteria:  The judges will be judging on the following qualities:
  • Creativity and Originality: 20%
  • Entertaining: 25%; Consider cheeky little lines
  • Southwest Appeal: 35%; luggage tag design should reflect the Southwest Airlines’ culture and design aesthetic.  The Southwest Airlines’ brand aesthetic is bold, clean, modern, and fun
  • Rules: 20% Read and complied with the official rules.
  a.    Within a reasonably prompt time after the termination of the Contest Period, one potential Grand Prizewinner will be chosen.  Entries will be judged based on their applicability to the judging criteria set forth above.  In the event of a tie, the winning entry will be selected based on marketability of the entry.  The selection of prize winner is within the sole discretion of the Sponsor.   b.    To be verified as eligible to receive a prize, each potential winner must continue to comply with all terms and conditions, fulfill all requirements of these Official Rules, and not be disqualified for any reason.  Each potential winner will be notified by email or phone (subject to Sponsor’s discretion) after being selected as a potential winner.  Potential winner is subject to eligibility verification by Sponsor, whose decisions are final and binding.  A PARTICIPANT IS NOT A WINNER OF ANY PRIZE, EVEN IF NOTIFIED OF BEING A WINNER, UNLESS AND UNTIL THE PARTICIPANT’S ELIGIBILITY HAS BEEN VERIFIED.  A potential winner will be required to fully execute and submit the Assignment to Sponsor within the required time period (time period will be provided with Assignment).  If a potential winner cannot be contacted using the information provided or fails to respond to Sponsor’s attempt to notify them of selection within five (5) business days; if any notification is returned as undeliverable or yields an error or undeliverable type “bounce back” email (regardless if the message is ultimately delivered to the recipient); if the potential winner fails to sign and return the Assignment or any other required release or documentation or fails to comply with these Official Rules; if any prize is returned as undeliverable; if a potential winner is unable or unwilling to accept the prize as stated; or if the potential winner cannot be verified as eligible for any other reason, the potential winner is disqualified and an alternate may be chosen.  In the event that a potential winner is disqualified for any reason, an alternate winner will be selected by the judges that is fully compliant with these Official Rules shall be deemed the winner, until the prize is awarded or until four (4) attempts have been made to award the prize and each attempt has failed. 5.   Conditions a.    Payments of all federal, state and local taxes are solely the responsibility of the winners.  Winners may be required to sign an IRS Form W-9 or the equivalent. b.    Except where prohibited, participation in the Contest and/or receipt or use of any prize constitutes any Participant’s consent to Sponsor’s use of Participant’s name, likeness, photograph, voice, opinions, statements, biographical information, hometown and state, and/or their winning entry for promotional or advertising purposes in any media, worldwide, now known or hereafter developed, in perpetuity, without further review, notification, payment, or consideration (unless prohibited by law). c.    Limitation of Liability and Indemnification.  By entering this Contest, each Participant agrees to release, discharge, indemnify, and hold harmless Sponsor and its respective parent and affiliate companies, subsidiaries, sales representatives, distributors, partners, dealers, wholesalers, retailers, vendors, suppliers, promotional agencies, contractors, advertising, and fulfillment, including each company’s respective officers, directors, employees, and agents and their immediate families (spouse or domestic partner, parents, siblings, children, and all of their respective spouses or domestic partners) and household members of each such individual, and any and all other companies and individuals associated with this Contest (collectively, the “Released Parties”) from and against any claim or cause of action related to this Contest.  Possible claims or causes of action include, but are not limited to, infringement of any right of publicity or intellectual property; threatened or actual injury, loss, or damage to any person, including death and disability; defamation or portrayal in a false light (intentional and unintentional); and damage to or loss of property, arising out of such Participant’s participation in the Contest or receipt or use or misuse of any prize.  IN NO EVENT WILL RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF THIS CONTEST.  (Some jurisdictions may not allow the limitations or exclusion of liability for incidental or consequential damages or exclusion of implied warranties.  Check your local laws for any restrictions or limitations regarding these limitations or exclusions.) Participants waive any right to claim ambiguity in these Official Rules.  The Released Parties are not responsible for: (1) technical failures of any kind; (2) incorrect or inaccurate information, whether caused by Participants, any internet or email service provider, any promotional or advertising agency, printing or computing errors, or by any of the equipment or programming associated with or utilized in the Contest; (3) unauthorized human intervention in any part of the entry process or the Contest; (4) technical or human error that may occur in the administration of the Contest, the processing of entries, or redeeming any prize; (5) any injury or damage to persons or property that may be caused, directly or indirectly, in whole or in part, from Participant’s participation in the Contest; (6) the receipt, use, or misuse of any prize; and (7) any other errors in any materials, information, or announcements associated with the Contest.  If for any reason a Participant's Entry is confirmed to have been erroneously voided or corrupted by Sponsor, Participant’s sole remedy is another entry in the Contest, subject to availability and provided that Contest has not then expired. d.    Sponsor reserves the right to cancel, suspend, and/or modify the Contest, or any part of it, if any fraud, technical failure, tampering, computer virus, or other factor, technical or otherwise, beyond Sponsor’s reasonable control, impairs Sponsor’s ability to properly conduct the Contest, as determined by Sponsor in its sole discretion and subject to any law or regulation.  In such event, Sponsor reserves the right, but not the obligation to award any applicable prize(s) from the entries submitted before the cancelation, suspension, or modification of the Contest. e.    Sponsor reserves the right to correct clerical or typographical errors in promotional materials or these Official Rules. f.     Failure to comply with the Contest rules may result in a contestant’s disqualification solely at the discretion of the Sponsor and/or judges. g.    The Sponsor is not responsible for typographical or other errors in the printing, the offering or the administration of the Contest, or in the announcement of a prize. h.    The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. Sponsor’s and/or Administrator’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. i.  Disputes:  Except where prohibited, Participant agrees that: (1) any and all disputes, claims, and causes of action arising out of or connected with this Contest or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate federal or state court located in Dallas County, Texas; and (2) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Contest, but in no event attorneys’ fees.  All issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, or the rights and obligations of the Participant and Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of Texas, without giving effect to any choice of law or conflict of law rules (no matter what jurisdiction), that would cause the application of the laws of any jurisdiction other than as stated.  THE EXCLUSIVE JURISDICTION FOR ANY DISPUTE SHALL BE IN THE FEDERAL OR STATE COURTS LOCATED IN DALLAS COUNTY, TEXAS. j.  Privacy:  By entering this Contest, each Participant agrees to Sponsor’s manner of collection, use, retention, and disclosure of Participant’s personal information submitted in connection with the Contest, including without limitation, all names, addresses, emails, phone numbers, and birth dates obtained from or provided by Participants.  Information collected from Participants is subject to Sponsor’s privacy policies and any state or federal law.  Sponsor’s privacy policy can be found at  Consult the aforementioned policies for information on how Sponsor collects and uses user information. k.  Copies of the written Contest rules and a list of winners (when complete) are available during regular business hours at Southwest Airlines, Emerging Media P.O. Box 36611, Dallas, TX 75235-1611, Attn: “Southwest Airlines Luggage Tag Design Contest Winners’ List.”  Limit one request per person, per household.All requests must be received by November 14, 2010. 6.         Sponsor:   Sponsor is Southwest Airlines Co., P.O. Box 36611, Dallas, TX 75235-1611.
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