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Southwest Airlines Community

Celebrating Generosity on Giving Tuesday




For more than two decades, Southwest Airlines’ Community Outreach efforts have centered on developing and nurturing authentic relationships with organizations committed to building resilient communities. We believe in championing causes that matter most and ensuring our investments mirror the diverse communities we serve. As part of these efforts and to celebrate the generosity movement known as Giving Tuesday, we are adding three new partners to our Points for a Purpose program: Polaris, Hispanic Heritage Foundation, and UNCF(United Negro College Fund).


Points for a Purpose gives Rapid Rewards® Members, including Employees with an account, the opportunity to donate their Points to select organizations. Travel is an essential component for these organizations as they provide mission-critical services and special experiences for their communities. In the spirit of giving and to welcome our new Points for a Purpose partners, we are donating 300,000 Rapid Rewards® points to be split between the three new organizations. While we support these three organizations through our annual giving initiatives, adding them to the Points for a Purpose program allows our Customers and Employees an opportunity to support their mission and work too!


The seven organizations supported through Points for a Purpose reflect the needs of the diverse communities Southwest serves and we know their impact will leave a mark, creating a better place for communities in the future. The transformational work these organizations accomplish ranges from providing assistance during and after disasters; supporting survivors of human trafficking; honoring our military; helping students from diverse populations develop into future leaders; and making a positive impact on our environment.


Our Heart is to take care of People. Championing and empowering our communities is more important than ever before. We encourage you to join us in this global generosity movement and donate your Points. Be sure to tune in to our social channels to learn more about how these partners are building resilience across the country. At Southwest, we believe community is more than a place, it’s at the Heart of what brings us together.

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