In addition to National Volunteer Month, we also celebrate Earth Day during April. This week our #HeartInAction efforts focus on living responsibly because our Heart is to do what’s right by championing our communities and respecting our resources.
One of the many ways Southwest works to responsibly care for our resources is through our Repurpose with Purpose (RwP) initiative. Through this global sustainability program, and with the help of partner organizations, we’ve upcycled, downcycled, and recycled more than one million pounds of discarded materials into useful products. Working with partner organizations allows Southwest to do more than upcycle materials – we’re helping to build resilient communities. Through our innovative programs and practices like RwP, we work to minimize our environmental footprint, while maximizing our social impact.
At Southwest, we recognize environmental efforts can be more effective when we work together. As we near the end of April, I encourage you to take a moment to reflect on how you can keep putting your Heart in Action and steward our resources. It can be as simple as picking up trash on your walk or shopping online with organizations like our RwP partner Rethreaded. Keep reading to learn how supporting this organization can help champion communities.
Thank YOU for doing your part in giving the world Heart today and every day. The following was written by Rebekah Suwak, Director of Marketing at Rethreaded:
Rethreaded exists to provide impactful work for survivors of human trafficking. Our clients begin with a three-month development program that includes on-the-job training as well as mental health counseling, crisis management, and case management. They are then fully integrated into the business through one of five departments and are pivotal in all aspects of the organization. Through important work combined with our integrated health services, women find renewed hope and reignited potential.
Our business has evolved in significant and tangible ways since we first began our partnership with Southwest Airlines. We received a call nearly three years ago from Southwest about joining the Repurpose with Purpose initiative. Of course, we said yes! Southwest donated a truckload of leather to Rethreaded after refurbishing seats on its aircraft. We continue to find innovative ways to work with the leather, along with additional support from Southwest, including an industrial sewing machine and leather cutting machine, we began to produce more complex products that are a part of the Rethreaded x Southwest Collection.
Every purchase supports this meaningful work for survivors of human trafficking. By shopping with and supporting Rethreaded, you’re making a difference in the lives of incredible women and making a positive impact on the environment.
At Rethreaded, we value the importance of the healing process, protecting our environment, and treasuring the Earth. When you purchase a leather item from Rethreaded, we guarantee you will receive a one-of-a-kind item created with love. Plus, it’s a great way to keep a piece of Southwest with you at all times!
Keep the hope and positivity going! Invite your friends to join us in giving the world Heart. Share how you’re putting your #HeartInAction by using this hashtag on your social posts and emailing your stories and images to firstname.lastname@example.org. Your submission may encourage fellow Employees to give back and could be featured in future volunteerism highlights!
Visit the Volunteer page at SWALife >Culture >Volunteerism for a complete resource guide to inspire your virtual volunteering efforts!
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We’re about halfway through April and National Volunteer Month, and we continue to be inspired by our Employees and Customers as they put their Heart in Action and embrace giving the world Heart.
Last week we focused on loving People by spreading messages of encouragement and hope. This week we’re focused on building resilience by showing support for the communities where our Customers and Employees live and work. There are so many different ways we can help to empower communities—despite the current limitations of in-person volunteer opportunities.
Thank you to everyone who is investing their time, resources, skills, and personal passions to support their local communities. Keep reading below to learn how supporting Southwest’s longstanding partner, the American Red Cross, during this time can make a difference.
The following was written by Kim Delevett, Southwest Airlines Community Outreach Lead
When responding to a disaster, Southwest’s first and foremost concern is the Safety and well-being of our Employees and their families. Our next step is to reach out to disaster response organizations, like the Red Cross, to assess the affected community’s needs. As a sponsor of their Annual Disaster Giving Program, Southwest works year-round with the Red Cross to evaluate needs and to support disaster response plans.
The coronavirus (COVID-19) has caused a huge deficit in the number of available blood donations. Understandably, with workplaces, college campuses, and schools temporarily closed, blood drives at these locations have been canceled. It has become increasingly difficult to ensure lifesaving blood is available for patients in need because more than 80 percent of the blood the Red Cross collects comes from drives held at these locations. While many are answering the call to help stabilize the blood supply, it’s important to remember that blood donations are perishable and must be continuously replenished, even during this crisis.
Now it’s time to put our Heart in Action by rolling up our sleeves to donate blood. A single blood donation can help save more than one life. Rest assured, the Red Cross follows the highest standards of safety and infection control to help protect its staff and donors. Visit the Red Cross website to find donation opportunities and to learn more about safety precautions and tips to ensure a successful donation.
If you are healthy and feeling well, please make an appointment now by visiting RedCrossBlood.org or calling (800) RED CROSS or (800) 733-2767.
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During National Volunteer Month throughout April, we’ve invited our Southwest Family to put their Heart in Action through a nationwide virtual volunteerism effort because we focus on giving the world Heart today and every day. Even with the current limitations of in-person volunteer opportunities, there are still ways we can champion our communities and serve others in need.
This week we’re focused on Loving People by spreading messages of encouragement to those who need it most, including first responders, senior citizens, teachers, and veterans. Keep reading below to check out how Southwest’s Ana Schwager supported one of our partner organizations that is in need of some Heart right now: Make-A-Wish kids.
The following was written by Ana Schwager, Southwest Airlines Community Outreach Lead
I WISH to meet my favorite celebrity. I WISH to be a mechanic. I WISH to see the ocean.
These are just a few of the wishes Southwest Airlines has helped grant for Make-A-Wish® kids since our partnership began in 2011. In fact, we’ve been a part of more than 4,000 wishes bringing joy to children with critical illnesses. A wish coming true can help children feel stronger, more energetic, and more willing and able to battle their critical illnesses. A wish renews hope, uplifts spirits and encourages the belief in the impossible.
Because of the coronavirus (COVID-19) outbreak, many kids have to wait a little longer for a life-changing wish trip. As a way to share hope with Make-A-Wish kids waiting for their wish to come true, we invite you to create and share messages of hope and encouragement on your social media channels. Here’s how:
Create a message, video, photo, song, dance – whatever you can imagine – sharing a message of hope.
Post to social media, tag @MakeAWish (@MakeAWishAmerica on Instagram) and use the hashtags, #WishesAreWaiting #HeartinAction #SouthwestHeart
Spread hope and joy by tagging two or more of your friends to join in.
The Southwest Heart is about loving People. So, let’s show Make-A-Wish kids all over the country we can’t wait to begin connecting them to their wishes soon!
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Today and every day at Southwest Airlines, we focus on giving the world Heart. And in these unprecedented times, that might just be more important than ever. While Teams at Southwest are hard at work supporting our Employees and Customers in the wake of the coronavirus, we remain committed to the communities where we live and work. Responding in times of disaster is one of the many ways we live out our People-first culture. We’re dedicated to supporting organizations on the front line during this challenging time as they work tirelessly to help our communities across the country.
Southwest has been actively supporting communities impacted by the coronavirus. We have reached out to FEMA, our disaster response partners, and our Medical Transportation Grant Program (MTGP) hospitals to offer complimentary cargo transport to support their important work. Qualified 501(c)(3) nonprofit organizations can now inquire directly with Charters and Cargo about COVID-19 relief related shipping opportunities at swacargo.com. In addition, we are providing our MTGP hospitals flexibility to use their donated tickets to transport medical professionals around the country.
To kick off National Volunteer Month throughout April, Southwest Employees will rally to support our communities and serve others in need. Inspired by the stories of our fellow Employees making a difference, we invited our Southwest Family to put their Heart in Action through a nationwide virtual volunteerism effort because social distancing shouldn’t keep us from being neighbors. While this current crisis limits in-person volunteer opportunities, there are still ways we can put our Heart in Action to support our family, friends, neighbors, and communities as we navigate through these extraordinary times. Because at Southwest, we believe community is more than a place –it's at the Heart of what brings us together.
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