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Flashback Fridays: The Root Bear

Employee
Employee
A fair amount of our archive content from the early years of our history comes from the original Southwest Airlines Magazine, which featured a section called “Love Events” each month with photos of our Employees around the system.  And since our Customers would be visiting a minimum of two-thirds of our Stations during their journey, there was a good chance that they may see one of the Employees featured in the onboard publication at one point or another.
Rooty with DAL Provisioning Agent (not the coach) Steve Spurrier
Rooty with DAL Provisioning Agent (not the coach) Steve Spurrier
In December 1974, Rooty the Bear paid a visit to Dallas Provisioning to help celebrate Root Bear Day on December 4.
Rooty helping sell tickets to Hobby at the Gate Podium
Rooty helping sell tickets to Hobby at the Gate Podium
In addition to making his way around the Provo Warehouse, he also made his way over to the terminal to greet Customers at Love Field to celebrate the day.
Perhaps Rooty wasn’t a big hit with everyone
Perhaps Rooty wasn’t a big hit with everyone
Today, Southwest continues the tradition of partnering with other great brands to occasionally surprise and delight both our Employees and Customers for special occasions.