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Live at 35—Southwest Hits the Right Note!


It’s that time again!  We’re launching our third consecutive sponsorship as the Official Airline Partner of “Live In The Vineyard,” and with that, comes music in the sky!

We kicked off our partnership by reintroducing the official “Live In The Vineyard”-decaled Boeing 737 airplane to our fleet and surprising Customers onboard a flight from Nashville to Kansas City with a live concert performance by ZZ Ward!  ZZ might say she flew it like she stole it as she performed two hit singles “Last Love Song,” and “365 Days.” 

The decaled jet acts as an in-air concert venue, hosting “Live at 35” performances by “Live In The Vineyard” musicians. Over the next several weeks artists will surprise and delight Southwest Customers with exclusive, intimate acoustic performances at 35,000 feet as part of our Live at 35 concert series. 

When’s the last time you experienced a concert by a hit musician with 137 of your closest friends?  During this experience, you may find yourself singing along and clapping with your seat mate; the middle seat doesn’t seem so bad anymore, does it?!


We’re also sharing our LUV for music by providing Customers with the Live In The Vineyard Getaway sweepstakes. Customers can visit between now and March 13, 2013, to enter for a chance to win two roundtrip tickets on Southwest Airlines, two VIP tickets to “Live In The Vineyard,” an exclusive meet and greet with the Goo Goo Dolls and New Kids on the Block, a three-night hotel stay in Napa, California, April 4-7, and transportation to all VIP events. 

Yes—you heard us right.  You have the chance to meet the Goo Goo Dolls and New Kids on the Block!  Think you have the right stuff?  Don’t wait another minute to enter for a chance to win it!

 “Live In The Vineyard” contest winners will also have a chance to experience a series of acoustic performances from some of today’s top artists including Matt Hires, Vicci Martinez, ZZ Ward, Alpha Rev, The Wild Feathers, and more!

We feel it’s important to connect with our Customers through common passion points, and we love to surprise and delight our Customers with memorable experiences.  We hope that we get to enjoy some great music with you on your next Southwest flight!

Want more Live at 35?  Visit 

Want to learn more about Live In The Vineyard? Visit