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Southwest Airlines Named to FORTUNE World’s Most Admired Companies™ List


From the very beginning in 1971, Southwest Airlines has been celebrated for the way we care for our People, Customers, and communities. And what better way to be recognized for our legendary Hospitality than by being named to the 2024 FORTUNE World’s Most Admired Companies™ list!


To earn a spot on this acclaimed list, Southwest was measured on nine key attributes, from the soundness of our financial position to our quality of products and services to our community responsibility. FORTUNE collaborated with partner Korn Ferry to survey 15,000 senior executives, outside directors, and industry analysts to identify the companies that enjoy the strongest reputations within their industries and across industries.


Southwest is a unique Company unlike any other. It’s a Company that dared to believe in thinking differently and in hiring the best People—and trusting that they, devoted to the cause, can do anything. We’re honored to be ranked #39 and thankful to our Employees, who make recognition like this possible.




From Fortune, ©2024 Fortune Media IP Limited. All rights reserved. Used under license. Fortune is a registered trademark and Fortune World’s Most Admired Companies™ is a trademark of Fortune Media IP Limited and are used under license. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse the products or services of Southwest Airlines.