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Southwest Scores Big at Puppy Bowl XX


In the other Big Game we will watch two iconic Teams, Team Ruff and Team Fluff, take on the gridiron for Puppy Bowl XX.   


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Each year, Puppy Bowl brings some of the most adorable dogs together for this fun show that also serves the important purpose of sharing stories of animal adoption and highlighting animal shelters and rescue organizations across the country.


This season, we had the opportunity to play a small part in this year’s event as we transported a V-I-Pup, Beignet, to participate in this year’s Puppy Bowl XX. Beignet is a cute Dachshund Mix, representing Take Paws Rescue in New Orleans (where he was adopted and now lives with his fur-ever family).


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In preparation for Puppy Bowl, Southwest Airlines, Animal Planet, and Beignet and his friends from Take Paws Rescue surprised  Customers with a Pup Rally at Louis Armstrong New Orleans International Airport. Customers in the gate area getting ready to board a Las Vegas-bound flight enjoyed Puppy Bowl trivia in the gate area (with PAWsome t-shirts for prizes), as well as puppy cuddles from Beignet and his furry friends (which was an exception made by the airport and Southwest for this promotional event).




The Southwest Employees in New Orleans went above and beyond to make the Pup Rally memorable with gate decorations and photo opportunities. Customers boarded the flight through a decorated jetbridge that included Puppy Bowl posters and were given Puppy Bowl beanies as a memento of the fun flight.


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This February, we've got all the Big Game action. Customers can tune in to a dog-gone good time with the Puppy Bowl On Demand TV series on our Inflight Entertainment Portal, which features past Puppy Bowl favorites, including last year's game “Puppy Bowl XIX,” “Puppy Bowl Presents: Dog Bowl All Stars,” and “Journey to Puppy Bowl,” which follows puppies as they travel to compete in the Puppy Bowl. Not flying on Sunday, Feb. 11? Watch Puppy Bowl XX at 2 p.m. ET on Animal Planet. Learn more about the big game at and join in on the fun on social media with #PuppyBowl.


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