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Southwest Airlines Community

Southwest Ranked by Fortune as one of America’s Most Innovative Companies


We are delighted to share that Southwest Airlines has been recognized by Fortune as one of America’s Most Innovative Companies. The list honors 300 companies that are transforming industries from the inside out. Fortune surveyed innovation experts, human resources executives, and Employees to determine the most innovative companies in the U.S.


To earn a spot on this inaugural list, Southwest was measured on three innovative pillars of product, process, and culture to determine the rankings.


  • Product Innovation: A deep look and elevation of a company’s products and services, including attractiveness and usability.
  • Process Innovation: The internal workflow of improvements through new tools and techniques.
  • Innovation Culture: How well a company fosters a spirit of creativity and entrepreneurship.


Congratulations to our Employees for continuing to lead the way in making sure our Customers have a seamless travel experience.


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