World's Most Admired Companies

[lreynolds]

And while other cash-strapped carriers have started adding fees for checking a bag, Southwest will still carry two for free, earning from consumers and business the respect it touts with its stock ticker symbol: LUV.

to read more, visit: http://money.cnn.com/magazines/fortune/mostadmired/2010/snapshots/2068.html

[Mary_ann_collie]

We like the fares & baggage rate & conveniance

[Andy15]

SWA's gate and ticket counter staff are the kindest and most serene... even when i'm flying the cheapest tickets, they will try to accomodate a last minute schedule change with a smile and minimum additional cost.... maybe it's in the "fine print", but it's definitely not that easy everywhere else.