I've seen this abused many, many times. SWA has allowed this to matastasize over the years and now it's common. SWA can stop this but it's easier to turn their heads and act like it's not going on. They don't have the will to fix the matter.
I have no problem with a person that is wheel chair bound boarding first. But why are they allowed the premium seats that people have paid extra for? Why can't they sit in the middle or even the rear of the plane?
What if you had a simple fee of $5 (nominal at best) to preboard? The abuse would not stop but the filthy person who abuses the system might not come up with the five bucks. I believe it would marketedly reduce the abuse.
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