Early Bird was wonderful years ago, but now I feel it's going the same way as the "Express Pass" at Disney. You feel the need to purchase it for even the chance of a decent seat. It would be a great service to SW customers if SW allowed visibility to how may EBCI passes have been purchased for your flight to help determine if it's worth the fee. That being said, I purchase early bird for nearly every flight and I still love SouthWest. The EBCI might be a bit greedy, but at least it's not hidden fees to pick a seat or bring a bag or get a beverage and snack while in flight.
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