This is something I should have asked a long time ago, but since I just received a warning from another airline telling me what i needed to do to retain my rewards points, I figured I'd ask why SW didn't do that for me? I used to fly SW a ton, and had earned a ton of rewards. I don't remember how many, but last I looked I think I had enough for 10-20 free flights. My business started taking me to locations SW did not fly, so I had not flown SW in a while. My last rewards activity was on 6/24/2016. Then I used some of my miles for a flight in November 2017. Then this year I purchased about 10 SW tickets for an employee under his name. Anyhow, at some point that prompted me to log into my account, and discover that every single reward point was gone. What made me angry and stopped me from ever booking with SW again is not once did they send an email warning me my points were going to expire. I'm 100% positive because I use gmail and never delete a message. Seems to me they actually wanted them to expire. Again, my objection isn't that they expired, it's that they never warned me. Had they done so, I'd have done whatever was necessary to retain them. Thanks for listening.
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