11-06-2019
09:14 PM
11-06-2019
09:14 PM
Quoted price per point of fixed 78 pts per $1 is NOT correct. Southwest uses a sliding scale. You can only estimate a value of points but it is subject to change. A general principle is that it starts at about 1/60 and goes up from there, but the more expensive flights do assess a much higher ratio of points per dollar. In this way, Southwest does well to ensure that its more discretionary customers try to pay cash for seats on full flights, but save their points to use on cheaper flights with plenty of available seating. As such, Southwest was able to rid itself of the hefty blackouts of RR1.0, and develop a compromise that allows customers to redeem rewards at any time, but to pay a premium for that flexibility.
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