I fly a lot on Southwest. Value, quick boarding, and the ability to get a decent seat without the hassle of pre-selection and paying the extra fees; all of which will be eliminated this the stupid move. I know most travelers who are not too lazy to check-in ahead time prefer the open boarding.
Southwest will no longer be my favorite airline. It will be just one of the others and will have to compete on that basis. There going to be no advantages. This change is not to my benefit or the benefit of the vast majority of the formerly loyal southwest flyers. They are listening only those whose opinion enables the management to extract more money, not from the consumers at large.
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