Of course 80% of the none loyal, none frequent flyers want assigned sets. As an A-Plus preferred rapid reward member, beginning able to board first and pick my own set and who I might want to set next to was the only perk to being an A-Plus loyal frequent member with SWA. SWA has just destroyed their frequent flyer program for the people that are loyal to SWA and probably generate a good portion of their revenue. I wouldn't even look at other airlines when booking my flights, but that will all change now.
... View more
