08-07-2024
03:15 PM
08-07-2024
03:15 PM
American highlights Recent Activity, not only in the nav bar, but they detail the most recent account activity right in the middle of the Account Summary landing page. Know what's not highlighted? Progress toward companion passes. Hmmm -- I wonder what American knows that Southwest doesn't.
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08-07-2024
02:49 PM
08-07-2024
02:49 PM
I don't feel heard by that reply.
In my view, recent account *activity* should be highlighted to a level similar to upcoming reservations. Certainly more important than an ad for rental cars when the user has no rental car reservation.
Instead access to account *activity* is buried below tons of minutia about status (e.g. Tier Qualifying Points and Companion Pass Progress and other stuff)
Does "View All Account Details" suggest recent activity? It may to some people -- but most people when they think of their account details they think of their con
Anyway, why is it so hard to elevate the world *ACTIVITY* and make it prominent.
The RR website is like a retail bank website that hides your transactions 3 layers down but gives great prominence toward your progress to winning a toaster and ads for brokerage services that it would like to sell.
I'd bet the moon that more RR users care about recent activity than progress toward companion passes.
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08-07-2024
02:01 PM
08-07-2024
02:01 PM
I imagine the top things that RR members want to see when they access the RR portion of the Southwest website is their mileage balance, their status and their account activity.
But for some reason, Southwest makes it as hard as possible to find your account activity. Is it clearly identified on the main RR navigation panel? Nope.
Is it highlighted on the My Account page? Nope. Instead, a huge car rental ad is the main focus.
So where is it? Well, if you were looking for a button you're out of luck. Instead, you have to click on the vague text that says,"View all account details".
Does Southwest really think everyone in the membership has the stamina, experience and eyesight to find out how to do this? How many design principles does this violate -- two dozen?
But at least you get a nice image of a rental car!
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