I hope they create a hybrid program that keeps what made them unique but helps them pull in more customers from other airlines.
2 bags fly for free and getting a great seat for loyal customers that are A-listed is huge (especially for those that do business and fly last minute or have to change flights last minute). We all hate getting stuck in a middle seat especially on a work trip or when stressed.
I would love to see them look at how many A-list/A-list preferred members on average are on each flight. Using that average they could “block out” what would be considered “good or acceptable” seats from being “selected” during the seat selection purchase process. This would ensure last minute bookings to be guaranteed an “A-lister” seat. This would still give the reward of being loyal and earning status with SWA but also allow SWA to attract more customers and expand their airline and fleet to less frequent flyers.
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