09-06-2011
11:47 AM
383 Loves
Shake, shake, shake! Shake, shake, shake! Shake your YAHTZEE dice cup!
That’s not exactly how the song goes, but it still makes you want to shake, right? It has been more than one month since the kickoff of "YAHTZEE: Southwest Airlines Rapid Rewards Style," and the program is on a roll! The Let ‘Em Fly and Win promotion runs through September 30, 2011, and includes a prize pool of more than seven million Rapid Rewards Points for both current and new Rapid Rewards Members. All promotional details can be found here. On the site, current and new Rapid Rewards Members can play a quick game of YAHTZEE for a chance to win their share of the huge prize pool of Rapid Rewards points. We’ve seen huge interest in the program, and the excitement continues to build!
Over the next three weeks, be on the lookout for our Brand Ambassadors as they fan out to New York, Boston, Philadelphia, Baltimore, Washington, D.C., Chicago, Dallas, Denver, Los Angeles, San Francisco/Bay area, and Phoenix. In August alone, we've held 85 different events! We've been to baseball games, festivals, community parks, shopping districts, concerts, and conventions. Three lucky fans at three separate Major League ballparks were given the opportunity to roll the giant dice for a chance at one million Rapid Rewards points! All three participants came real close to winning the big prize, but we wouldn't let them go home empty-handed. Each received 25,000 Rapid Rewards points just for playing! You can join the YAHTZEE action, only at southwest.com, for your own chance to win Rapid Rewards points! Get out there and SHAKE, ROLL, AND WIN! And if you find out we're in your city, come find us!
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Brooke:
I am relieved that Opening Day is here for 2011. My Oakland A's have recorded an Opening Day Record number of strikeouts. The Oakland pitchers have combined to throw more than ten strikeouts on Opening Day 2011, an Oakland Franchise Record. I use Southwest at Oakland, but most often in Sacramento.
Sacramento happends to be Oakland's Triple-A Baseball Club. Known as the RiverCats, Sacramento has a great baseball history. The RiverCats have called Raley Field in West Sacramento their home since the 2000 Season.
I found your blog post to be interesting in what you have done in the markets of Baltimore, Dallas, Denver, and Philadelphia. In looking at all of the Major League Baseball Teams, Southwest, at the time of this writing, serves every Major League Baseball City except three: Atlanta, Cincinnati, and Toronto. With, what I hope to be in the near term is an expected acquisition of AirTran Airways, Atlanta would be crossed off of the list as noted above.
In what Southwest Airlines did for Opening Day 2011 in Baltimore, Dallas, Denver, and Philadelphia, I would encourage you and Southwest Airlines to consider similiar activities and programs in Pacific Coast League Cities as well as International League Cities. These are the two leagues that make up the highest level of minor league baseball known as the Triple-A Level.
You could consider ballparks in Triple-A markets you already serve like Sacramento, Tucson, Salt Lake City, Reno, Nashville, Omaha, Tacoma, Las Vegas, Albuquerque, New Orleans, Oklahoma City, and Round Rock via Austin in the Pacific Coast League. In the International League, cities that have ballparks and Southwest Service include, but are not limited to Norfolk, Indianapolis, Pawtucket via Providence, Buffalo, Raleigh-Durham, Columbus, Rochester, and Louisville.
It should be an exciting season both in Major League Baseball and in Triple-A Baseball. Here's hoping that the list above opens up some eyebrows as to just the many cities Southwest serves that happen to make their cities home to Triple-A Affiliated Baseball teams. Hope to see you at the ballpark and of course on board soon. Oh, and one more thing while we are on the subject of Southwest Airlines and Sports, Don't forget, College Football is going to be her before you know it and Southwest Airlines is now open for many weekends this fall for all of your college football travel. Labor Day weekend, I'm already booked roundtrip to Corvallis via Portland to see Sacramento State battle Oregon State.
Sincerely,
Mike Barnbaum, Rapid Rewards Member in Sacramento, California
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I thought he was Roger Murdoch, the co pilot???
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