Shake, shake, shake! Shake, shake, shake! Shake your YAHTZEE dice cup!
That’s not exactly how the song goes, but it still makes you want to shake, right? It has been more than one month since the kickoff of "YAHTZEE: Southwest Airlines Rapid Rewards Style," and the program is on a roll! The Let ‘Em Fly and Win promotion runs through September 30, 2011, and includes a prize pool of more than seven million Rapid Rewards Points for both current and new Rapid Rewards Members. All promotional details can be found here. On the site, current and new Rapid Rewards Members can play a quick game of YAHTZEE for a chance to win their share of the huge prize pool of Rapid Rewards points. We’ve seen huge interest in the program, and the excitement continues to build!
Over the next three weeks, be on the lookout for our Brand Ambassadors as they fan out to New York, Boston, Philadelphia, Baltimore, Washington, D.C., Chicago, Dallas, Denver, Los Angeles, San Francisco/Bay area, and Phoenix. In August alone, we've held 85 different events! We've been to baseball games, festivals, community parks, shopping districts, concerts, and conventions. Three lucky fans at three separate Major League ballparks were given the opportunity to roll the giant dice for a chance at one million Rapid Rewards points! All three participants came real close to winning the big prize, but we wouldn't let them go home empty-handed. Each received 25,000 Rapid Rewards points just for playing! You can join the YAHTZEE action, only at southwest.com, for your own chance to win Rapid Rewards points! Get out there and SHAKE, ROLL, AND WIN! And if you find out we're in your city, come find us!
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The view of a perfectly manicured field, the sound of the crack of a bat, the smell of a yummy hot dog...this can only mean one thing! Hey Batter, Batter, it's baseball season!
Southwest shares the passion for all thing baseball with our Customers, and we're bringing that passion to the streets this year in Baltimore, Philadelphia, Dallas, and Denver. Just before the first pitch of the season is thrown, we'll be handing out something very special to the fans headed to enjoy opening day in these markets. We have exciting scratch-off cards to celebrate baseball's opening day and Southwest's 40th anniversary. Baseball fans will be able to scratch off an area on the card to determine if they've won 10% off their next Southwest flights, 20% off their next Southwest flight, or...drum roll...40% off their next Southwest flight! The Brand Engagement Team worked closely with the Marketing Planning Team in order to offer our beloved baseball fans the chance to win such an incredible offer.
So, if you happen to be at opening day cheering for your team in Baltimore, Philadelphia, Dallas, or Denver, look out for these fun Southwest scratch-off cards for your chance to win up to 40% off your next Southwest flight!
So, root, root, root for your home team! If they don't win it's a shame! 'Cuz it's 1, 2, 3...ways to save on your next SWA flight!
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Passengers at Los Angeles International (LAX) were treated with an extra tall surprise in late October--a 7 foot, 2 inch tall surprise! Kareem Abdul-Jabbar took part in a Southwest promotion with the top sports station in the Los Angeles market, KLAC AM, Fox Sports Radio. The station partners with Southwest Airlines Marketing on purchasing a plane full of tickets to sell to their dedicated listeners as a sports trip that delivers an experience that is out of this world! This great collaboration provides Southwest with a ton of mentions on a highly rated radio station without any monetary investment. This particular flight was purchased to celebrate the Lakers’ pre-season game in Las Vegas, so Kareem was on hand in the gate area to send the KLAC listeners off in style. While there, he also promoted his new book On the Shoulders of Giants. A line of excited Passengers quickly formed near Kareem, and he spent time speaking with each individual. He even took time to pose for several photos with our inflatable airplanes and some lucky Southwest Airlines Employeesl. The plane full of KLAC listeners took off in Slam Dunk One where our fabulous Las Vegas Flight Attendants Dana Brake, Suzette Olson, and Marlo Bendett treated them to a flight like they’ve never experienced before: full of trivia, Lakers’ giveaways, and Southwest Airlines FUN.
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