As a rapid rewards customer, loyal flyer of Southwest for over 10 years, and a stockholder in Southwest Airlines, I am very disappointed with this new policy. I really am considering flying with other airlines. This early bird boarding is a joke. It makes it harder to get a good seat, makes you pay for something upfront without knowing what you will actually receive, and is just another way to make people pay more. In seeing what is being written and said, I feel people would either rather pay for a bag or just pay extra for the ticket then to have the policy as it is now. I have had conversations with my family, realatives, and friends who all usually fly southwest. All are not happy with this new program and feel that they will look at other airlines to fly. I feel many people feel this way. It will only take 1 time where someone pays the fee and gets a C boarding pass. This policy is not good business and Southwest Airlines should consider changing it back or finding another way to make the extra money. Hopefully they are listening to what people are saying about this.
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