If the primary goal of Southwest's boarding procedure is to board the plane faster (I think both the old and new system share this goal), there needs to be a way to align the goals of passengers and the airline together. There really isn't a lot of motivation now for passengers to board quickly.
Perhaps a way to 'reward' passengers for boarding the plane quickly could be implemented. For example, let's say SWA expects to board a plane in 15 minutes (this would vary based on the number of ticketed passengers). Perhaps a reward system where the passengers receive something if they board faster (maybe a .25 RR credit bonus, free drink coupon, or a $5 credit on their account). I think the prospect of a reward for boarding the plane more quickly may motivate passengers to load their bags quicker, clear the aisle faster, etc.
The only negative I can think of is passengers getting mad at another passenger for taking too long to clear the aisle, but I think if the reward is small enough, people will be motivated without being too upset when they don't get it.
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I have a suggestion for an improvement to flight status messaging - have a way for RR members to automatically have it set up (to their preferences of course) for any flights booked. For example, I love the notification (especially when I'm on the run and forget to double check my flight status), but I don't always remember to set it up. I want to be notified two hours before all my flights of the status. C'mon southwest!
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