Quite frankly Southwest will lose our business if assigned seating takes place throughout their coverage. With the double credit for booking internet flights and the cheap prices, Southwest was the hands down choice. Now with the double credits gone and the prices more competitive from other airlines, at least in the routes I fly, the only edge is to always get to sit where I want with my wife. If this goes away, then there will be no reason to fly Southwest.
I don't fly often enough to obtain any type of preferred status and thus assigned seating is only a headache for me. I never get an aisle seat towards the front, let alone the ability to take carry on, since most people do not abide by the rules. I know this isn't the right place for this comment, but it would sure be nice to see the carry on rules enforced. Bags that clearly wouldn't fit into the carry on category are routinely stuffed into overhead compartments taking the room for others to place their compliant bags...
Being in the first group means I never need to deal with that issue, and to do that all I need to do is pay attention to the time the day before I leave and press the print button on my computer.
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