Maybe this would make all happy. As most resverations are probably made on line, why not give the passenger the option to pay maybe $10 extra to pick and get an assigned seat. The ones that like the herd boarding can opt not to pay and take their chances. If SWA is really worried about fast boarding they should do more at the gate about the size and amount of carry on luggage, also the crew on board should do more getting people to seats and seated. Any time I have flown SWA there are always late boarders going up and down looking for seats and space in the overheads. If Swa did allow the option to chose seats they could get more for the seat, and at boarding they could let the passengers with assigned seats be the first to board. As a senior passenger, with SWA policy that does not allow a senior ticket holder to check in online, it is impossible no matter how early you arrive at the airport to get an A boarding pass
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