I have been a loyal Southwest customer traveling only Southwest to visit family and friends an average of every 3 weeks. That said, there is no way I will make it into your new premier frequent flier group, the benchmark is just too high. Southwest is looking like every other airline, I guess its time to use search engines to find the best fares, rather then going to my former old reliable:(
I'm hoping not many business passengers buy into your "Improvements" because otherwise there isn't really an A group worth talking about.
I understand the family arguments both ways, so maybe a new benefit of boarding in the B group is we can keep away from the little hellions.
The whole thing looks simpler online, but I get the sense it will be more complex at the airport, where the simplicity is needed.
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