I considered SWA to be the #1 airline and have been a frequent flier since 1993. It appears that the reason SWA decided to use the SI model on the plane was purely to create a controversy...which would breed interest and keep their name in the news. Too bad SWA decided to stoop to this level of marketing. I would've hoped that SWA choices would have remained professional. But alas, all good things come to an end. Shame on SWA...I know I will be looking at other airlines for future business besides SWA. So I guess you can say..."win some, lose some"...in this case, you lost one! I'm not saying I won't fly SWA anymore, just that my loyalty is gone and my opinion of SWA has been largely diminshed.
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