I only flew Southwest twice, and only because everyone else in my group wanted to fly it. Open seating isn't bad when there is
a group, as it allows everyone to sit together. But I will never ever fly Southwest solo, and will only fly as a last resort with a group because I absolutely detest having to wait in line for ages. I've travelled domestic and international regularly since I was 3mos old (going on 42yrs), and the last thing I want to do at an airport is be forced to sit in a line and stress about where I'll end up sitting.
I much prefer flying an airline that allows me to choose my seat at least 24hrs in advance so I know where I'll be before getting to
the airport. If I want an exit row, bulkhead or chance at an upgrade(on airlines with Business and First Class), I arrive at the airport
early enough to request it. But once I've checked in for the flight, I prefer to be free to wander the shops and go to the bathroom until it is
time to board the flight. I spend enough time sitting in one spot on a plane, I don't need to prolong it in the terminal as well!
If Southwest offers pre-assigned seating, I am very likely to start using it for my domestic travel needs. I don't mind paying an extra
$10-20 for the extra service. And the idea of creating a "first class" for folks who want assigned seating, with a little more legroom
and wider seats, is a very good one! Air Tran has the right idea there.
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