So.. SWA, maybe you should institute a policy that states anyone with a waist over 40" should have to buy two seats. The people of larger proportions wouldn't be humiliated if a SWA employee asks them to stand to the side for a moment while they get measured, now would they? Better yet, have a tester seat, like the box you used to have for carry-on luggage outside each group of gates that the gate ageny can walk the large customer down to, to make sure that he / she fits. Being asked to do that wouldn't humiliate nor embarass people either.
No matter how you put it, the majority of large people will complain about your policy for one reason or another.
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