As a fequent customer of Southwest, I am not pleased with this policy and do not understand what management was thinking. Besides the alergy issue what about when Fido decides to start barking. A crying baby can be comforted but a yapping small dog may be a problem for the entire flight. Also, what will happen when the pet relieves itself and the smell is circulated throught the cabin? Perhaps 1 flight a day out of a location could be "pet allowed" flight. I can't imagine the demand for this will be that great but if I have a bad experience becuse of this policy I will be looking for a new airline.
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