Southwest has really been on a slide. First, I don't drink and the only option I ever had for using the coupons was the Monster energy drink which Southwest abruptly ended on April 1st. It was even a good April's Fools Joke, just bad business decision.
Now, I have just over 100 drink coupons in mixed form of Business Select coupons and rapid rewards. To institute a change with no way of redeeming the coupons really is a bummer. I would have at least jumped on my flight to Vegas next week and made the plane happy if there was some notice.
I am all for sound business operating, but really the points Southwest claims to be focusing on are just starting to nitpick into that loyal customer base you claim to LUV so much. I would start running some focus groups of your loyal customers before screwing them over.
It is bad enough that purchasing a business select ticket anymore just means your the first to board a plane that is a continuation flight with already 20 through passengers on it already.
I wonder what Herb would say... what another sad step in the wrong way for Southwest.
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