Like many others on this blog I have been a faithful customer of SWA for over 20 years. Living in Dallas from the late 80's until 01. My family and I pretty much exclusively made SWA our airline of choice. Hey lets face it ,you guys were good. Good service, great prices, great FF program, an airline that actually cared about it's customers. After moving to FLA. I chose to drive the 150 mile round trip to continue supporting an airline that cared not only about it's customers but about the community it works and lives in. I was even more impressed with SWA's committment to thier own employee's. Encouraging that freedom of thought gained valuable insite into what makes an airline passenger choose how they travel. OMG,,,somehow a bean counter has infiltrated the ranks of those sage employee's who have had their finger on the pulse of your customers and initiated the recent change is your RRewards program. In my opinion it is a step in the wrong direction. De-valueing my time to reward will indeed result in considering other options when choosing an airline. I'm hoping someone comes to their senses.
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