Southwest always boasts about being the best in the business, so why not help consumers where it counts most. There are so many children out there who have to fly between parents due to custody agreements. Why not have a package deal/discounts to accommodate them and promote parental visitation? I know of a family who struggles each and every time their daughter has to fly from Texas to california. They only have to buy her return flight but if they were able to purchase a package that included return flights at the beginning of the year with open dates. If for some reason, she doesn't go, then the money would be forfeited to SWA. Her father is a dead beat dad except when it comes to visitation and my opinion is that he is only trying to stick it to the mother. He waits till the last minute to buy his ticket (he can afford it by not paying child support) and then she has to pay high dollar amounts to get her home. Surely, one of your exec's can come up with a solution to a problem that is affecting so many.
That would boost sales as well because instead of looking for the cheapest and bypassing SWA, they would already have a ticket.
Kinda like a yearly prepay on flights. non refundable. allow say 6 return flights in one calendar year. When they purchase the flights, they need to designate that years expected returns. Then they just need to complete the booking process at least a week before. Offer a discounted fare to entice the parents to use SWA and you just hit a very big market and eased the lives of many consumers.
Just a suggestion.
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