Years ago I choose Southwest over all the big airlines because of their customer service and rates. I don't fly any other carrier unless Southwest doesn't fly there. I've found Southwest to be customer orientated and if there has been any problems they have always solved them to my satisfaction. Of all the airlines I used in the pass Southwest has out performed in customer service over all the major airlines. Kudos to Southwest for providing service that surpass all the major airlines. I will continue to use this Southwest because of the integrality shown in the past.
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