Here's a better sports analogy for the situation. You had a consistently winning team with a loyal fan base. One day, in the middle of the season, you announced: 1) We're trading all of your favorite players for a group of free agents; 2) Season ticket holders are welcome to keep attending games, but it will cost you significantly more for each game; 3) Season ticket holders will also be moved to the upper deck to accomodate our corporate sponsors.
Please refer your questions and concerns to the intern in group sales.
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