Southwest is a joke.
Being a Texas based airline, it comes as no surprise that Southwest treats their customers as cattle. However, the fact that they now want to impose grandma's dresscode upon the same cattle, is nothing short of humorous. I suspect that the comment about coming "from hot pants to hot flashes" is more accurate than they care to acknowledge. Perhaps when the entire staff is pushing retirement they also start becoming fashion facists?
Anyway, one mistake might be forgiven and forgotten but when several incidents start revealing a pattern of customer abuse (cattle abuse?) perhaps it's time the company shakes up it's procedures, staff and guidelines?
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